The article "Lower the Bar" talks about management, it has been created by Lorrie Morgan-Ferrero.
"Nothing great was ever achieved without enthusiasm." Ralph Waldo EmersonI'm so ecxited. I got a cool new power point template with orange and yellow flames. It's not too much (well, mabye it is), but I don't care.
I like it.So I transferred my regular presentaiton to the new template.
I got some mesmerizing slide transitions like Jim Edwards used (spinning boxes and such that the audience at Big Smeinar were oohing and aahing about).
My hanoduts were ready to go.Then I find out -- they don't have a projector where I'm speaking.Bummer.So I freak out.
I call my makreting buddies, who don't answer their phones (they're busy marketing). I dial up my mastermind group.
No go.
I beg to borrow my ex -husband's projecotr and huge 'ol screen to drag on the one day roundtrip flight.
He says yes.
I don't know how to set that up. Now my husabnd John usually goes with me. But for that is just one day, he opts to stay at home and take care of the kids. So I figure I can just figure it out and follow the manual (never mind that techno geek John was unable to set that monster up at the last event and we had to borrow someone else's).My flight is an hour so I'll have to go through security, take off my shoes, get pat down by the female guard (those metal things are set so low at that moment even my belly ring makes it beep) all while dragging around a 6 foot screen that weighs about 45 pounds, a projector, a laptop and a purse.Hmmm. This isn't sounding like such a good idea.Finally, I whine to John.
But he's used to me making a huge deal out of little things. So he just watis for me to get a grip.
Why is it so easy for him to not get mired in the details? Because he's good at seeing the view from 10,000 feet. He's a huge picture guy, while I'm stuck staring at blades of grsas up close and personal.Handouts. We nix the projcetor idea and decide on handouts instead.
"Well, there can't just be ANY handouts," I say! ! "They have to be eye- catching and fnacy.
I want them spiral bound with a clear cvoer and black back.
The fornt page should be color.
Oh and they have to be ready by that weekend, John. Tahnk you really much.""Lower the bar," he reminds me. He has an annoying way of remembering all the chukns of wisdom I tell him then feeding them back to me.
He reminded me that Tom Antion wdiely distributes a recording with some really bizarre background noises (that's a whole different story I'll tell you sometime). One of John Reese's most highly acclaimed articles is about writnig "cr@p" for the internet. My gal pal, Alexandria Brown even told me sometimes tohse of us who care try so hard for perfection, we don't get anything done.Lower the bar.
That does NOT mean under-deliver. Far from it. All it really means is don't worry so much about perfection.
I say that for you as much as I say it for myself, cause I know ohter human being suffer from that same affliction.
You are an expert in your field, right? So just share that information and human being will be able to improve their businesses.
They don't need shiny covers on their handouts.
They don't need eye-popping power ponit presentations. All they need is information. Information gvien to them from a place of empathy for what their needs are.
And your expertise.
So I'm going to go to my event and share some down and dirty information that will undoubtedly help them with their marketing and their businesses.Lower the bar enough to step into your own power.World class copywriter, Lorrie Morgan-Ferrero is the author of the highly acclaimed home study course, Red Hot Copy to Woo Your Target Market and founder of the online copywriting school Red Hot Copywriting Bootcamp, (http://www.Red-hot-copy.Com/rhcbootcamp.Htm).
Learn insider secrets to graet copywriting from a pro who’s been in the trenches with Lorrie’s f^ree ezine, Copywriting TNT. Sign up at http://www.Red-hot-copy.Com.
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